How to produce client films

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At Collaborative Media we specialise in creating documentaries centred on particular industries. We will interview several industry leading companies to get the latest developments, breakthroughs and news. Our programmes are broadcast on Sky Channel Information TV.

In addition to the programme we also produce a film that is tailored to each contributing company. These can be up to 15 minutes long, but we find shorter films are usually more effective. These can be used on our clients’ websites, and some clients send the video link out to prospective clients. The films can be effective when combined with a targeted email mailer. Many will watch a quick, engaging film, when they wouldn’t read a lengthy document.

We love working closely with our clients and many give great input throughout the production process. We’re currently storyboarding for a client who wants us to make a series of shorter films about different aspects of their business. In cases where clients want a slightly different service, one of our Production Manager’s will manage the process. This allows one of our team to work closely with the client and to direct the filmmaking team to realise their goal… We ensure we avoid the awful yet hilarious PR disasters we discussed on our blog.

The key thing with projects like this is to thoroughly research the company. You need to know their USP’s, key attitudes, what they’re most proud of, and most importantly what they want the film to achieve. When you know all of this, you’ll be on your way to producing a tailored, promotional film.

We’ll be posting these films on the blog when they’re complete.

Have a read about our production process or fire over any questions to us. Please follow us on Twitter, Facebook or LinkedIn.

Written by Martin Stocks | @Stocks1986

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